Grupo Brodheim - Desenvolvimento de Liderança | SHL

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CASE STUDY | 5 min

Leadership Development at the Brodheim Group

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O Group Brodheim is a leader in the sector premium and luxury fashion and optical retail in Portugal.

Exclusively represents some of the world's most prestigious brands, such as Burberry, Tod's, Guess, Timberland, Vans, Carolina Herrera, Emporio Armani, MaxMara and Michael Kors, in addition to Optivision, a national benchmark in the optics sector.

Challenge
SHL Solution

Preparing for the Group's future by implementing a programme of upskilling of the management staff, guaranteeing the sustainability of the business in the medium and long term.

Definition of Key Competences

Identification of the critical competences for exercising strategic leadership, based on SHL's Universal Competence Framework, adapted to new organisational contexts.

Comprehensive Diagnosis

Selection of a robust assessment to assess the members of the Board of Directors individually and collectively.

Methodology used

Face-to-face and online assessment with the following instruments:
- Questionnaire 360º feedback
- Exercise Leadership Role Play
- Business Case
- Interview with Competence and Aspiration Assessment
- Inventory of Professional Behaviours (OPQ)

Giving back and development

- Individual reports with strengths, areas for improvement and personalised development suggestions
- Individual feedback sessions and definition of Individual Development Plans (IDPs)
- Using the app My Tweak of SHL to support the continuous development of competences

Results

38% participants were identified as already having the necessary competences to face the challenges ahead;

Others 38% showed high potential, The company also has a number of projects that need development in specific areas;

The following have been defined individual and collective development plans, with concrete actions;

High satisfaction of the participants with the process and recognition of the value shown by the Administration.

BRODHEIM Testimonial

Sofia Mendes, Head of People & Talent Development

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