Neuroscience of Influence
Participant satisfaction
The importance of neuroscience has grown significantly in recent years.
Bring insights valuable insights into the brain mechanisms underlying our behaviour and the mechanisms relating to the formation of trust, impact and influence.
Understanding how the human brain processes information, perceives others and our surroundings and makes decisions is essential for developing effective leadership and influence strategies.
His (re)knowledge is applicable to all spheres of life, from the professional to the personal, including our relationship with ourselves and others.
O Workshop Neuroscience of Influence explores the fundamental principles of neuroscience applied to influence and persuasion.
It starts from the way the brain processes information and makes decisions, including its heuristics and biases, to the application of knowledge and techniques based on neuroscience to leadership and influence.
Through an approach based on cases and practical examples, techniques supported by scientific evidence will be discussed for influencing behaviour and decision-making processes in both professional and personal contexts.
The programme includes topics such as neuroplasticity, stress and resilience, building trust, empathy and compassion, as well as a range of practical applications in the fields of communication and leadership.
Contents
Trainers
Susana Almeida Lopes | CEO SHL Portugal
Tiago Pereira | CEO Mendes Gonçalves Foundation
In person, Lisbon
30th June and 1st July 2026
9.30am-1pm
Price
700 € + VAT (861 €)
Duration
10 hours
Recipients
Leaders and managers, HR and marketing professionals, psychologists, lawyers, consultants, sales people and anyone interested in understanding and applying the principles of neuroscience to influence behaviour and decisions.